In the context of global economic fluctuations, supply chains are constantly under pressure—from trade conflicts to increasingly stringent technical standards—posing a new challenge for Vietnamese exporters: how to maintain growth and expand markets in the long term?

These very challenges are becoming the driving force pushing enterprises to restructure strategies, upgrade systems, and shift towards sustainable development. One of the most promising directions today is the Halal market, where scale and growing demand are opening up a “golden opportunity” for Vietnamese agricultural products to break through.

Opportunity From Challenges: A Shift for Sustainable Agriculture

Changes in global trade have shown that export market diversification is no longer optional—it’s a necessity. Instead of focusing on a few traditional markets, Vietnamese enterprises should expand into new segments, where higher standards bring higher value.

Transitioning to international standards across the supply chain—from production processes and microbiological control to storage and transportation—not only helps businesses adapt to volatility but also lays the foundation for a long-term, sustainable export strategy.

Halal Market: A Golden Opportunity for Vietnamese Agriculture

According to Cognitive Market Research, the global Halal market reached approximately USD 2,548 billion in 2024 and is expected to grow by an average of 9.90% per year from 2024 to 2031—creating enormous growth potential for exporting nations that can meet Halal standards. Halal is not only for Muslim communities; it is also recognized by international distribution systems as a benchmark for food transparency and safety.

With strong advantages in diverse tropical agriculture and abundant seafood, now is the golden time to tap into the Halal market as a new growth engine. Entering this market not only expands Vietnam’s export share but also enables agricultural products to meet the quality standards prioritized by international distributors. It’s the key to increasing value and affirming Vietnam’s position on the global export map.

Challenges in Entering the Halal Market

Despite its great potential, Vietnamese enterprises still face many barriers in accessing the Halal market:

• High Halal standards: Businesses must strictly comply from raw materials, production, packaging, to transport and storage—requiring synchronized investment.
• Cultural differences: Products must not only meet technical standards but also align with consumer habits. Lack of deep cultural understanding can result in ineffective market approaches.
• Limited Halal infrastructure: Vietnam has a limited number of specialized logistics providers that meet Halal standards, making it difficult to maintain a compliant supply chain.
• Lack of long-term strategy: Many businesses approach the Halal market with a short-term mindset, without investing in a sustainable supply chain to create long-term competitive advantages.

Halal Logistics: A Foundational Value Chain Bringing Vietnamese Agriculture Closer to the Halal Market

In alignment with exporters and market trends, TOANPHAT Group (TPG) has pioneered the development of a Halal logistics complex in Vietnam, evaluated under MS 1500:2019 standards recognized by JAKIM (Malaysia) and certified by Vietnam Halal National Certification Body.

Being Halal-certified for the entire process enables TPG to offer services that meet Halal standards—from transportation, microbiological and pest control to cold storage—helping Vietnamese enterprises access international Muslim markets.

The Halal market is opening a strategic gateway for Vietnamese agricultural products to overcome waves of challenges and elevate their position on the global export map. With TPG’s pioneering role in building a Halal-compliant logistics ecosystem, Vietnamese businesses can confidently pursue sustainable engagement in this promising market, while also upgrading standards to compete fairly in other demanding international markets.

Contact TPG for Halal-compliant irradiation and cold storage services:

📍 Lot A24-1, A24-2, Ngang 1 Street, Phu An Thanh Industrial Park, Ben Luc, Tay Ninh

🌐 www.toanphatgroup.com

📧 thongtin@tpirr.vn

📞 Hotline: 093 100 0001