Analysts from Innova Market Insights have researched and identified key trends in the global fish and seafood market, identifying the factors that determine consumption growth and product positioning characteristics:

Health benefits

Nearly two-thirds of global consumers choose fish and seafood for health benefits. As a result, health claims are increasingly being made on fish products, helping to increase their popularity as they enter the market.

Increasing diversity

In line with this trend, Innova estimates that 20% of the global population has increased their fish consumption. The global seafood industry is also thriving with ready-to-eat or ready-to-eat fish dishes, meeting consumer demand for variety, quality and convenience. For example, Russian manufacturers are actively developing innovative products such as surimi balls from minced fish with various fillings and gyoza with crab meat.

Innovation in fish dishes is also supported by a growing interest in the culinary traditions and flavors of different countries, such as Japanese teriyaki, Indian tikka masala and Chinese sweet and sour dishes.

Focus on the “purity” of the product

56% of global consumers prefer fish products that are free of additives, preservatives, natural and non-genetically modified (GMO). In Russia, about half of consumers pay attention to the labels "bio", "eco" or "organic" when buying products.

Flavor/aroma factor

43% of consumers said flavor and aroma are the most important factors influencing their decision to buy fish and seafood. The top five most popular flavors are smoked, chilli, tomato, garlic and lemon.

Choosing products that reflect tradition and culture

About 40% of consumers globally value fish products that reflect their national traditions and culture. This is a factor that has helped these products achieve an average annual growth of up to 46%.

Interest in delicacies and premium products

21% of consumers are interested in delicacies such as caviar, shellfish and premium fish. This shows that the combination of enjoying flavor and ensuring health is increasingly focused on by consumers, opening up great opportunities for premium products with high nutritional value.

Top 5 benefits of globally popular fish products:

1. Omega-3
2. Protein source
3. No additives or preservatives
4. Available in both affordable and premium price ranges
5. Gluten-free

Regional preferences:

1. Asia-Pacific: Trans-fat-free, high-fiber.
2. Middle East/Africa: Low-fat, lactose-free.
3. Europe: Organic, lactose-free.
4. North America: Non-GMO.

Source: VASEP