A networking session in Hanoi shows that cooperation demand is not restricted to introducing Polish products into Vietnam, but is expanding bidirectionally as Polish enterprises look for sourcing from Vietnamese manufacturers.

One side seeks wine and confectionery distributors in Vietnam; the other looks for vegan and natural cosmetics manufacturers and a supply of freeze-dried fruits. These rather specific demands are creating direct networking opportunities between Vietnamese enterprises and Polish partners.

On September 7 in Hanoi, leading Polish enterprises worked with the Domestic Market Management and Development Department (Ministry of Industry and Trade) to find distribution partners in Vietnam, while sourcing goods in the cosmetics, food, and beverage sectors. The delegation was led by Bartosz Komosa, Chairman of the Asian Business Forum Enterprise, accompanied by representatives of the Vietnam Trade Office in Poland.

A notable point of the meeting was that the demands of both sides were put squarely on the table, ranging from products needed for distribution and sourcing needs to requirements on production capacity and markets.

Poland seeks outlets for wine and confectionery

JNT Group, an enterprise with revenues of around PLN 500 million, is seeking a distribution partner in Vietnam for Cava wine and Polish alcoholic beverage products.

This company owns the third-largest Cava sparkling wine production plant in Spain and ranks among Poland's major enterprises in the production and trading of wine and alcoholic beverages.

Meanwhile, MAJAMI under Sweet House is also seeking a distributor in Vietnam for Polish confectionery products.

Thus, for consumer goods, opportunities are positioned across both ends: Polish enterprises seek partners capable of bringing products into Vietnam's distribution system, while Vietnamese businesses can engage more deeply in the distribution and retail of imported goods.

Polish partners scout for Vietnamese cosmetics and fruits

Conversely, demand from Poland opens up headroom for Vietnamese manufacturers.

GABONA, an enterprise operating in professional cosmetics wholesale and distribution, hair care products, makeup, and beauty accessories, is seeking Vietnamese manufacturers with capabilities in vegan and natural cosmetics.

The Polish business delegation also raised the issue of finding suppliers for Vietnamese freeze-dried fruits.

This is a notable group of demands because instead of merely searching for goods already available on the market, foreign partners are targeting manufacturers with the capacity to meet specific product requirements.

For Vietnamese enterprises, this means cooperation opportunities are not limited to a single export order. If quality, specifications, volume, and stable supply capabilities are met, enterprises can move towards long-term supply relationships.

Direct networking to drill down into individual products

From the specific needs of the Polish delegation, the Domestic Market Management and Development Department connected Vietnamese enterprises in the same fields so that the two sides could directly introduce products, exchange needs, and evaluate cooperation potentials.

At the working session, Vietnamese enterprises presented their production capacity, products, and commodity groups capable of import-export cooperation with Polish partners. This industry-by-industry networking approach helped discussions dive deeper into practical needs rather than stopping at general introductions.

According to Tran Huu Linh, Director General of the Domestic Market Management and Development Department, direct networking helps enterprises from both sides discuss product demands, cooperation capabilities, and market entry methods of each country more specifically.

Prior to the business networking session, the Polish delegation also worked with the Domestic Market Management and Development Department regarding the Vietnamese goods market, market development policies, and potential cooperation between enterprises of the two countries.

A representative of TikTok Vietnam also discussed with the delegation sales policies for foreign-invested enterprises on the e-commerce platform, especially TikTok Shop, along with requirements and conditions for businesses to operate in Vietnam.

Opportunities only translate into orders when enterprises meet exact demands

Concluding the working session, enterprises from both countries formed direct connections grouped by product categories and specific demands. The parties plan to continue working more deeply with individual partners, products, and the requirements of each market.

For Vietnamese enterprises, the most notable value does not lie in a single meeting, but in the fact that the market has laid out relatively clear demands: vegan cosmetics, natural cosmetics, and freeze-dried fruits. This serves as a basis for manufacturers to self-review their capacities, standardize products, prepare dossiers, and proactively approach suitable partners.

The Ministry of Industry and Trade's GoGlobal portal also currently provides a mechanism to connect Vietnamese enterprises with foreign distributors, along with support groups on market research, standards, certifications, finance, branding, and product development.

Once purchase demand has been specifically identified, the advantage will belong to enterprises with suitable products and sufficient capacity to prove supply capability. From a trade meeting to an actual contract, the distance lies precisely in that compliance capacity.

Source: Tap chi Doanh nghiep va Hoi nhap