The above information has just been announced by the Vietnam Fruit and Vegetable Association. Fruit and vegetable export turnover is at an all-time high, with durian being the main product, reaching a value of 2.5 billion USD.

In the first 9 months, fruit and vegetable exports reached nearly 5.7 billion USD, up 34% over the same period and equal to last year.

Among the 10 main markets importing Vietnamese fruits and vegetables, most recorded strong growth, except for the Netherlands. China continued to be the largest market with an import turnover of more than 3 billion USD in the first 8 months of the year, up 36% over the same period last year. Followed by the US, South Korea and Thailand with import value growth of 35-90%.

Export enterprises assessed that Vietnamese fruits and vegetables are increasingly asserting their position in demanding markets such as the US, China and South Korea. In particular, Chinese consumers increasingly favor Vietnamese durian, banana and mango. In the US, Vietnamese agricultural products have also had more advantages when accessing this market in the past 9 months.

However, competition in the Chinese market is increasing. This country not only increased imports but also rapidly developed Vietnam's key agricultural products. Typically, dragon fruit, after 10 years, China's planting area has surpassed Vietnam's.

Regarding durian, China is testing the cultivation of 2,700 hectares on Hainan Island and seeking to be self-sufficient in supply from countries with favorable climates.

According to experts, to cope with increasing competition, Vietnamese enterprises need to focus on improving product quality, diversifying export markets and strictly complying with the regulations in the signed Protocol.

More importantly, enterprises must proactively build tight chains from growing areas to packaging facilities, combined with developing a traceability system to ensure transparency when required.

With frozen durian, enterprises need to invest in freezing technology, improve techniques and enhance product quality to meet international standards, thereby increasing competitiveness in the global market.

The Plant Protection Department said it will closely coordinate with localities, businesses and packaging facilities to effectively implement the regulations of the Protocol related to frozen durian, helping to promote exports in the coming time.

Source: Kinh Te Nong Thon Newspaper