Through the importer C&T Produce Wholesale Inc., an inaugural shipment of 2 tons of fresh Thieu lychees has been successfully exported to Houston, Texas, USA.

The Vietnam Trade Office Branch in Houston (USA) reported that the first two shipments of fresh Vietnamese lychees for this year's crop season, totaling 2 tons, arrived in Houston, Texas, via air freight.

Currently, these lychees alongside various other fresh Vietnamese fruits are being distributed across major Asian supermarkets and traditional markets in Houston, as well as several other US states.

As the wholesale importer and distributor, C&T Produce Wholesale Inc. revealed that numerous customers had placed advance orders before the cargo even touched down at the airport, demonstrating the strong market appeal of this agricultural product.

Ms. Diem Chinh, a representative of C&T Produce Wholesale Inc. with nearly 25 years of experience in food importation and distribution in the US, noted that Vietnamese agricultural products are consistently held in high regard by the Asian-American community due to their quality, diversity, and distinct flavors. This demographic constitutes a critical customer segment for fresh Vietnamese fruit products in the US market.

Over recent years, the Vietnam Trade Office Branch and the Consulate General of Vietnam in Houston have actively fulfilled their roles as pivotal advisory and networking bodies, accelerating trade promotion, driving investments, and supporting enterprises from both nations to strengthen business cooperation.

Through tight coordination with functional agencies, economic-trade associations, trade promotion organizations, and the broader business community in the US, multiple brand-building activities, product showcases, trade matchings, and partner-scouting campaigns have been effectively executed. This has paved the way for Vietnamese goods to penetrate deeper into this landscape.

Beyond connecting businesses, the Vietnam Trade Office Branch in Houston regularly researches, updates, and delivers timely data regarding trade policies, import-export regulations, tariffs, technical standards, and US market mandates. Concurrently, it continuously accompanies enterprises during trade fairs, exhibitions, business matchings, and investment promotion events.

According to evaluations from importing businesses, the active participation of the Vietnamese-American entrepreneur community has played a major role in helping Vietnamese agricultural products access larger US distribution systems. This expanding network consistently unlocks fresh opportunities for agricultural items, foodstuffs, and particularly fresh fruit varieties from Vietnam in the world's largest consumer market.

Source: Bao Tai chinh - Dau tu